Product-Building
Coding is no longer a barrier. I've gone from "non-technical" to shipping websites (including this one), apps, and technical experiments with tools like Cursor.
Over the last three months, I've spent most of my time building Capsules and Canary. Capsules began as a personal experiment to publish my writing in a more immersive way and has grown into an alpha platform with early creators, gaining traction through word of mouth and building in public. Canary started as a hackathon win, was accepted into the Cypherpunk Launchpad (W3PN), and will be showcased at the Cypherpunk Congress in Argentina in November 2025.
Product-building made me a better marketer.
I didn't go into -1 to 0 with a roadmap. Instead, I followed questions: what can a single person plus AI ship in a few days? how might AI reinvent content creation? what does the future of creativity look like with the advent of AI? That mindset of experimentation led me to unexpected products.
I learned to strip ideas down to the smallest testable slice, ship working demos quickly, and iterate based on user feedback. I learned to think like a product-designer, focusing on the first 60 seconds (onboarding, trust signals, microcopy) and pairing it with interviews to surface friction and validate.
I learned that GTM doesn't begin after launch. With Capsules, I seeded use cases by publishing my own work, and sharing the process publicly. And I learned how to extend small teams with tools: prototyping Capsules with N8N, and orchestrating AI workflows and agents (always with a human in the loop) to replace repetitive work with systems.
Most importantly I learned that you don't need a big team to ship, you just need the willingness to experiment, learn, and share.